A testimonial site is an internet site on which assesses can be published regarding people, companies, products, or services. These sites might utilize Web 2.0 strategies to collect testimonials from site users or might utilize professional writers to author testimonials on the topic of trouble for the site. Early testimonial sites consisted of Epinions.com  and Amazon.com.
Testimonial sites are normally sustained by marketing. Some company testimonial sites might likewise enable companies to pay for improved directories, which do not influence the testimonials and scores. Product testimonial sites might be sustained by supplying affiliate connected to the internet sites that sell the assessed items.
With the expanding popularity of affiliate programs online, a new kind of testimonial site has emerged - the affiliate product testimonial site. This kind of site is normally skillfully created and written to take full advantage of conversions, and is utilized by e-commerce online marketers. It's typically based on a blog site platform like Wordpress, has a privacy and get in touch with page to assist with SEO, and has commenting and interactivity switched off. It will likewise have an e-mail gathering gadget in the form of an opt-in, or drop-down listing to assist the ambitiousing e-commerce company person construct an e-mail listing to market to.
Due to the specialized advertising thrust of this kind of internet site, the testimonials are not unbiased.
Besides sites that allow users to publish testimonials of products and services, there are likewise those that deal with a "professional" or "professional" basis. A few of these sites commission, and pay for, named individuals or bodies with competence in a specific industry to supply their testimonial material, while others work with in-house editorial personnel to do these testimonials. By venturing to preserve self-reliance and objectivity and enabling their writers' credentials and site values to be scrutinised, such sites stay clear of numerous of the above-mentioned objections aimed at user-review sites.
For instance, the UK consumer campaigning for company, the Consumers' Association, provides Which?, a site that offers no marketing however covers all manner of products and services, with testimonials and scores typically based on extensive independent testing. An additional kind of testimonial site does not supply free-form text testimonials, however rather assesses a specific course of products, services, or companies utilizing a set of pre-defined requirements. One such example is the Canadian shopping site Wishabi, which assesses merchants on 42 requirements  and screens the lead to a series of symbols. This second kind of professional testimonial site oftens supply a much better platform for comparative review, however at the cost of eliminated versatility and exuberance.